Stop buying the suitcase before decide where you are heading.
Solo-preneurs are inundated with tools they are promised will solve everything.
So many marketing and business coaches targeted at women try to sell you the one thing or system that you are “lacking” which promises to change everything. The perfect email sequence or course structure that will make sales almost magically. This tactic is taking a fear you have about yourself and your business- that you don’t know how to do it right- and promising this one thing will fix it forever.
The truth is you’re perfectly capable of bringing your idea of a business to life. Are there things that you don’t know and will need to learn? Sure. But when you trust your own capability you are able to make decisions and recover from mistakes and pivot and reinvent as needed. You can do this because you understand that only you can actually determine what are the right actions for your business.
I love to remind my clients that they are bloody brilliant and by even casually looking at their own life histories that they are in fact resilient as hell. The most important thing you can do to see your business succeed is to take action in it. Talk to people about what you do. And deliver your product and services with joy and love.
That is the only way to figure out what tools you need! Clarity of purpose—what am I trying to do? Why? How?—are the intended destination of this amazing adventure you are on. Strategy is the expedition planning. Then it’s the time to purchase the things that support you as you are going. The right tools at the right time are profoundly impactful. But the perfect email sequence or sales page structure are the support structures not the destination no matter how scared or good their sales copy makes you feel. Stop buying the suitcase before you decide where you are heading!
That is also why some people have really great success by purchasing the systems because they go into those programs ready to use the tool in service to a plan they already have. They aren’t there to learn that their idea is worthy or for some sort of cheat for avoiding talking to people about what they do. They are ready to learn, deploy and measure the progress towards their destination.
And guess what? You can change your destination any time. You can change your mind and redirect your assets. I think for women in particular there is this huge fear that we will be stuck in something. (I’m not going to bring up marriage or anything that might have historically impacted this fear). You can make decisions and then change your mind. You recalibrate the plan and check that your tools are still relevant.
If you are stuck and confused on your journey —or are frustrated getting the pieces in order to even start—that’s where I come in to support you. But know this: the core agreement of working together is that no one knows your business like you do. I will remind you and even reveal to you some of the choices you actually have, but you are the only one who can make them.
Join me for three months of expedition planning and resource building in Resiliency Club. It’s strategic support tailored to your particular needs and designed to help you take action not add to your To Do List.
Are your efforts pointed at your destination?
Susie
